For the first two days the fair is open only for travel trade professionals to conduct business in various forums. After these two intensive B2B days, the fair opens its doors for the general public to enjoy the international travelling atmosphere.
MATKA offers you straightforward business according to your interests, whether they lie in selling and promoting to Finnish consumers, buyers from around the world or buying Finland to your countrymen.
A platform for meeting everyone you’ll ever want to meet
Think of MATKA as a good first base for your Nordic endeavors. A gateway to the Nordics and beyond! Even if your interests lie within multiple domains, such as reaching B2B and B2C target groups from several different markets, the various forums at MATKA ensure that you’ll meet all the important players in the field and leap towards your goals.
Let’s say that alongside Finland you have goals set towards the Baltic countries and Russia. At MATKA, you’ll get a taste of the Nordic, Baltic and Russian markets under one roof, in one weekend. Depending on your goals, we will direct you to the right forums and the right people.
Target Finnish and Nordic consumers
If you are looking for lucrative consumers with purchasing power, then we have something for you. With over 50,000 annual consumer visitors, MATKA gives you access to highly travel-minded Finns!
We Nordic consumers have purchasing power and are willing to spend, vacations being one of the top items in which to spend. There are also plenty of other reasons why you would want Finns as your customers: Our currency is quite stable and salaries are good when compared to many other countries. Our holidays are considerably long, and let us not forget that the Helsinki airport has an excellent geographical location between Europe and Asia and it offers a variety of direct flights and connecting flights from a multitude of different airlines. In fact, Helsinki is the leading long-haul airport in Scandinavia and an important transfer hub in whole Europe.
Whatever your objectives are, if they include Finland, the Baltics, Russia or the larger Nordic markets, then MATKA is the event to attend. Our Nordic work ethic, reliability, punctuality and language skills ensure that your visit to MATKA will be a success. Those are also the same reasons why Finns are especially great also as partners.
The MATKA Fair is your gateway to the world and the best markets. See you next January!